We had some great insight from one of our Facebook member on The Art of High Ticket Selling.

He declared,

LEARN HOW TO WRITE GREAT COPY!

I really hope this helps someone struggling right now in their business.

Are you trying to find a way to get through to your customers?

Do you want to reach them on a level that speaks to their core belief systems?

Do you want to tap into what they’re most hungry need is and then solve that burning need by giving them your product or service?

Are you trying to do all of this online through Facebook ads, websites, blogs?

Then PLEASE allow me to give you one teeny tiny tip:

It does you no good to spend a bunch of money on Facebook ads and other marketing methods if you have no idea how to reach them through the written word.

There are many ways you can do it. There are formulas and techniques and tips and tricks, but I am going to give you a few right now.

Are you ready?

#1- FIND OUT WHO THEY ARE
What do they do on a Sunday Morning? Go to church? Read the paper? Exercise? How do they spend their day? What are their fears? What makes them happy?

It sounds like a lot of boring brainstorming but I assure you that once you figure out who your target market is and laser focus your efforts to only that market, sales will start pouring in. But you have to give it some deep thought. The more detailed and specific you can get, the better.

#2- DIG DEEP TO FIND THE PROBLEM THAT IS CAUSING THEM PAIN
Your product or service MUST solve a problem for them. Not just a problem, THE problem. It has to be a hot, itchy, fiery problem that they can’t live with for one more second. That means you have to figure out what that problem is and then describe it back to them in such a way that they believe you know how they feel.

– Use graphic, descriptive words and don’t be afraid to go dark when necessary.

– Show them that you care about helping them solve their problem. You do this by describing it in detail, and relating a similar story of a time you had this problem and were able to solve it.

#3- SHOW THEM HOW YOU CAN SOLVE THEIR PAIN WITH YOUR SOLUTION
For every single pain point problem they have, show how your product or service can provide a solution to it.

Again, get descriptive, cite examples how this works in everyday life.

#4- TELL THEM WHAT TO DO NEXT
NEVER assume customers know what they should do to find your product. Spell-it-out-step-by-step in easy terminology what they should do. If it’s to click on a “buy now” button, then tell them.

 

Our Group definitely responded to this advice. Here’s what you had to say.

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Find Russ Ruffino at @RussRuffino and www.russruffino.com.