Brands That Linger & Businesses With Staying Power | Russ RuffinoBuilding a brand that lingers on a client’s mind is an important part of developing a lasting company, but it isn’t the only important feature for creating a company that has staying power.

With failure being a huge possibility for even the most promising of companies, it’s important that young businesses be reminded of what it might take to build firms that can secure longevity.

There’s a number of things that a company can do internally to ensure success. Read on to learn what some of those things might be.

  1. Find a team that’s dedicated to your purpose. More than that, find a dedicated team that manages to thrive cohesively, as well as one that brings ideas to fruition. Secure a diverse collection of individuals who understand the value of experience and skills, and how they are used toward adaptability. When shopping for talent, be sure strike a balance across the board: leaders and followers; introverts and extroverts, optimists and pragmatists. Dream teams are comprised of loyal individuals who possess a variety of skills, talents, and attributes.

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